We’re putting a huggable spin on clean energy. Mainstream depictions of nuclear power tend to cast it in a catastrophic light; we’re correcting the narrative with a more accurate depiction. Meet your new favorite symbol of safe, clean, and American-powered energy.
Thank you for participating!
Winners will hear from comms@acc.eco by Tuesday, March 31. Be sure to bookmark comms@acc.eco so you don’t miss future opportunities.
Help us track Ricky the Reactor across our Public Lands & Clean Energy Sites!
Click on a trail or energy icon to see where our members have taken Ricky on their conservation adventures. With hundreds of plushies already out in the world and many more to come, this map follows Ricky’s growing journey and highlights how conservation and clean, reliable energy thrive together.
Why a plushie?
Because nuclear power shouldn’t feel cold or complicated. It should feel like the future. This small, palm-sized plush reactor is a fun reminder that nuclear energy is clean, reliable, and something Americans can proudly get behind.
This campaign is designed to soften perceptions of nuclear and spark curiosity. And the best part? You can’t just buy one—you have to earn it.
Meet Ricky.
Name: Ricky the Reactor
Height: 4 inches of clean energy cuteness
Made for: sparking conversations, sharing photos, and winning hearts
Fun fact: Plushie dreams of one day visiting all of the United States’ 94 operating reactors and 63 national parks
How to earn one.
We’ll be announcing a series of nuclear energy actions later this year—from attending events to contacting lawmakers—and completing one will qualify you for your very own plushie.
- These are earned, not bought.
- Be the first to know when actions go live by ensuring you’re an ACC member and following us on X and Instagram.
Learn the basics with our crash course: Nuclear Energy 101
Show your support for clean, reliable, American-made energy
Join the conversation (@ACC_National) & share your clean energy story